# PIA > PIA executes follow-up, coordination and evidence generation in distributed operations without human intervention. PIA replaces human work dedicated to sustaining, chasing and explaining execution in distributed operations. It operates natively on WhatsApp. Teams talk as they already talk. PIA registers, assigns owners, activates follow-up, escalates pending items and generates real-time metrics. No new apps. No forms. No training. ## Core capabilities - [Task orchestration from natural language (voice and text via WhatsApp)](https://soypia.com/#como-opera) - [Autonomous follow-up and escalation without human intervention](https://soypia.com/#como-opera) - [Real-time operational metrics generated during execution, not reconstructed afterward](https://soypia.com/#como-opera) - [Pattern detection and root cause analysis across operational cycles](https://soypia.com/#como-opera) - [Evidence structuring during execution (not after)](https://soypia.com/#como-opera) ## What PIA replaces - Manual follow-up: calls, WhatsApp messages, emails to chase execution status - Manual reconstruction: Friday spreadsheets, Monday reports, Tuesday meetings to explain what already happened - Late metrics: indicators that arrive after the decision was already made - Post-cycle analysis: understanding what happened when it is too late to act ## Key facts - 185,000+ interactions operated without human intervention - 8 countries in Latin America - ISO 27001 active certification - 30 days to first operational impact - 8 days from activation to operation ## Integrations - WhatsApp Business API (primary channel) - CRM systems (HubSpot, Salesforce, Dynamics 365) - ERP systems (Oracle, SAP) - Email (Gmail, Outlook) - Google Calendar, Microsoft 365 - Custom databases and internal systems ## Use cases - [Field operations: 12 visits per day, each generating information someone has to chase afterward](https://soypia.com/#para-quien) - [Compliance processes: 1,300 open requirements, each needing an owner, evidence and escalation](https://soypia.com/#para-quien) - [Distributed operations: three countries, five teams, one project, status built by hand every Friday](https://soypia.com/#para-quien) - [Any process sustained by human push: if someone spends their day chasing, coordinating or reconstructing, PIA governs it](https://soypia.com/#para-quien) ## Industries - Distribution and field teams - Audit and quality compliance - Requirements and project management - Multi-site retail operations - Manufacturing (shift coordination) ## Security - Microsoft Azure infrastructure (USA, EU, LATAM) - Encryption in transit (TLS 1.2+) and at rest (AES-256) - Client data never shared or used to train AI models - WhatsApp Business API with end-to-end encryption - 72-hour incident notification policy ## Company - Name: New Way to Work, Inc. - Website: https://soypia.com - Founded by Walter Astua - Microsoft for Startups member - Headquarters: 142 S 3RD AVE, Manville, NJ 08835 ## Optional - [Privacy Policy](https://soypia.com/politica-privacidad/) - [Terms and Conditions](https://soypia.com/terminos/) - [Contact](mailto:walter@soypia.com)